Privacy Policy

Last updated: October 10, 2026

This Privacy Policy explains how Xelken ("we," "our," or "us") collects, uses, handles, and protects your personal details when you browse our website, interact with our services, or make a purchase from our store (the "Services"). Our platform is hosted and powered by Shopify, which provides the ecommerce infrastructure that lets us bring our store and products to you. If there is ever an inconsistency between our Terms of Service and this Privacy Policy regarding the handling of your data, this Privacy Policy will govern.

Please take a few moments to review this page carefully. By using Xelken or purchasing from our store, you confirm that you have read and agreed to the practices outlined in this policy.

What Personal Details We Collect

We define "personal information" as any data that directly identifies you or can reasonably be used to identify your household. It does not include anonymous or de-identified data. Depending on how you interact with our website and where you are located, we may collect the following details:

Contact & Delivery Details: Your full name, shipping address, billing address, phone number, and email address.
Billing & Payment Details: Payment card numbers, account type, confirmation records, and transactional payment information needed to process your orders securely.
Profile & Account Information: Login credentials, account IDs, saved preferences, settings, and passwords.
Shopping & Order Activity: Browsed products, cart contents, saved items, completed orders, order cancellations, exchanges, and return history.
Customer Support Records: Inquiries, questions, emails, and any details you share when reaching out to our support team.
Technical & Device Data: Your device type, internet browser, operating system, IP address, and unique identifiers collected automatically.
Site Activity: Records of how and when you navigate our site, pages visited, and interaction times.

How We Gather Your Information

We collect personal information through the following ways:

Provided directly by you: When you place an order, sign up for an account, reach out for assistance, or complete a form on our site.
Collected automatically: Using standard cookies, tracking pixels, and device recognition tools as you browse our store.
From our technical vendors: Through service partners that support our hosting, delivery, and payment processing systems.
From advertising and business partners: Trusted third parties that assist with analytics, fraud mitigation, and digital marketing.

Why We Use Your Information

We use your information strictly to operate our business efficiently, fulfill our obligations, and improve your shopping experience:

Fulfilling Orders & Services: To confirm orders, process secure payments, pack and ship items, manage exchanges and returns, support account logins, display product reviews, and maintain clear records of your purchases.
Customer Service: To answer your questions quickly, track shipping updates, resolve issues, and ensure a smooth shopping experience.
Store Safety & Fraud Prevention: To monitor for unusual transactions, detect fraudulent or malicious activity, secure your user accounts, and maintain a safe platform for all shoppers. You are responsible for keeping your account password private.
Marketing & Product Updates: To share optional updates, special offers, and personalized product suggestions across email or digital channels (you can opt out at any time).
Legal Compliance: To satisfy tax, accounting, and legal requirements, protect our business and legal rights, and respond to legitimate requests from public authorities.

Sharing Your Information

We do not sell your personal data in the traditional sense. We share information only with authorized third parties where strictly necessary to run our store:

Operational Vendors & Partners: Companies that help us run our business, including Shopify, parcel delivery couriers, secure payment processors, data hosts, and IT service providers.
Marketing Platforms: Analytics and ad network partners that display relevant updates and product ads based on your general browsing patterns, in line with their own privacy guidelines.
Authorized Direct Requests: Parties you explicitly ask us to share details with, such as delivery couriers receiving your address or third-party login providers.
Corporate Operations & Legal Protection: To comply with court orders, laws, regulations, legal claims, or during a business restructuring or asset transfer.

Shopify Infrastructure

Xelken is hosted on Shopify, which collects and processes personal information on our behalf to ensure our checkout and store work smoothly. Depending on how you use our store and other Shopify-powered websites, Shopify may process your data to power network-level services, fraud prevention, and cross-merchant features. In those contexts, Shopify acts as an independent data processor or controller. To learn more about their data handling, read the Shopify Consumer Privacy Policy or manage preferences via their privacy portal.

External Links

Our website may include links to third-party tools, social platforms, or external sites. We are not responsible for the privacy practices, policies, or content of those external websites. We encourage you to review their policies directly before submitting any personal details to them.

Children's Privacy

Our store is intended for general audiences and is not directed at children. We do not knowingly collect personal data from individuals under the legal age of majority. If you believe a minor has shared personal details with us, please reach out so we can delete that information promptly.

Data Protection & Retention

We implement standard digital security measures to safeguard your details. However, no data transmission across the internet is 100% impenetrable, and we cannot guarantee absolute security. We recommend keeping sensitive account credentials confidential.

We keep your personal data only for as long as needed to fulfill your orders, provide customer support, resolve disputes, satisfy legal and accounting obligations, and enforce our agreements.

Your Privacy Rights

Depending on your location and applicable privacy laws, you may have the following rights:

Access / Know: Ask for a summary of the personal details we store about you.
Correction: Request updates or corrections to any outdated or inaccurate details.
Deletion: Request that we delete your stored personal information, subject to legal record-keeping exceptions.
Data Portability: Request a copy of your personal details in a readable format.
Opting Out of Targeted Ads: You can choose to opt out of targeted digital advertising. If your browser sends a Global Privacy Control (GPC) signal, we recognize and honor it. You can learn more about GPC at globalprivacycontrol.org, or manage Shopify network ad settings directly at privacy.shopify.com/en.
Unsubscribing from Emails: You can opt out of promotional messages at any time using the "unsubscribe" link at the bottom of our emails (transactional order confirmations will still be delivered).

If you live in the United Kingdom or the European Economic Area, you also have the right to object to specific processing activities, ask us to restrict processing, or withdraw previously granted consent at any time without affecting previous lawful processing.

Cross-Border Data Transfers

Because our operations rely on global cloud infrastructure and partners in both the United States and the United Kingdom, your data may be transferred, processed, and stored outside your home country. When transferring data across borders, we rely on legally approved data transfer frameworks, including standard contractual clauses.